©85
2026
Kraken Consumer App
Reimagining crypto trading, payments, and wealth management for the next generation of global retail users.
Building with Passion
Case Study: Kraken Consumer App
ROLE
Lead Product Designer
TIMELINE
4 Weeks (Concept)
TOOLS
Figma, React, Tailwind CSS
Project Overview
This concept explores how Kraken's consumer products—spanning trading, payments, staking, and wealth management—could deliver a unified, intuitive experience that works for both crypto newcomers and sophisticated investors. The design prioritizes trust, clarity, and effortless interaction while maintaining the depth and power users expect from a premium financial platform.
Design Objectives
Build Trust Through Design
Create a visual language that feels secure, modern, and premium—essential for financial products handling real wealth.
Progressive Complexity
Simple enough for first-time crypto users while providing the depth sophisticated traders demand.
Unified Experience
Seamlessly integrate trading, payments (Krak), staking, and wallet management into a cohesive product ecosystem.
Performance & Speed
Enable fast decision-making with real-time data, clear hierarchy, and minimal friction in critical flows.
Key Features
Portfolio Overview
Real-time portfolio valuation with 24-hour change tracking, asset breakdown, and quick access to buy, send, and stake functions.
Trading & Markets
Trending assets, comprehensive market listings, and streamlined trading flows designed for both casual and active traders.
Staking & Earn
Clear APY rates, active stake tracking, and rewards visibility to help users grow their crypto passively.
Wallet Management
Multi-chain wallet addresses with balance tracking, security tips, and easy address management across Bitcoin, Ethereum, and Solana.
Banking Integration
Linked bank accounts and payment methods with clear primary designation, making fiat on/off-ramps seamless.
Account Management
Comprehensive profile, security settings, verification status, and account tier management in one place.
Concept Wireframes
DIGITAL MACGYVER
©85
User Personas
DIGITAL MACGYVER
©85
Understanding our users' diverse needs, behaviors, and goals guided every design decision in creating an experience that serves both beginners and power users.
01
Sarah Chen
The Crypto Curious
Age: 28 | Product Manager San Francisco, CA Background Tech-savvy professional interested in crypto but intimidated by complexity. Uses Robinhood for stocks and wants to start investing in crypto with $500-1000. Goals Understand crypto basics Make first investment safely Learn while earning (staking) Pain Points Overwhelmed by jargon Worried about security Unsure where to start
02
Marcus Johnson
Age: 34 | Day Trader Austin, TX Background Experienced trader managing $50k+ portfolio. Trades daily across multiple exchanges. Values speed, data accuracy, and low fees. Goals Execute trades quickly Monitor markets in real-time Maximize yields through staking Pain Points Slow app performance Hidden or complex UIs Delayed market data
03
Priya Patel
Age: 42 | Financial Advisor Boston, MA Background Wealth management professional adding crypto to diversified portfolio. Values trust, security, and passive income opportunities. Goals Diversify investment portfolio Generate passive income (staking) Manage multiple accounts securely Pain Points Unclear security practices Complex tax reporting Poor customer support
Key User Workflows
DIGITAL MACGYVER
©85
Key User Workflows
Each persona has distinct workflows optimized for their specific needs and experience levels.
Sarah's First Crypto Purchase
Beginner onboarding and trust-building flow
01
Discover
Opens app, sees clean portfolio overview with $0 balance
02
Link Bank
Navigates to Profile → Add Bank, securely connects checking account
03
Research
Explores Trade tab, reviews trending assets, reads about Bitcoin
04
Buy
Taps "Buy" on Home, selects BTC, enters $500, confirms purchase
05
Monitor
Returns to Home daily to track portfolio growth and explore staking
Design Considerations
• Clear educational prompts and tooltips throughout the journey • Visual trust indicators (verified badge, security shields) • Gentle nudges toward staking to show passive earning potential • Minimal friction in bank linking with clear security messaging
Marcus's Daily Trading Routine
Fast execution and real-time monitoring flow
01
Morning Check
Opens app, reviews overnight portfolio changes at a glance
02
Scan Markets
Switches to Trade tab, checks trending assets and price movements
03
Execute Trades
Quickly buys SOL, sells partial ETH position in under 30 seconds
04
Check Earnings
Reviews Earn tab to track staking rewards and APY rates
05
Repeat
Returns multiple times daily for quick checks and opportunistic trades
Design Considerations
• Prominent price change indicators with color coding (green/red) • One-tap access to asset details from any screen • Real-time data updates without requiring manual refresh • Clear visual hierarchy prioritizing actionable information
Priya's Passive Income Setup
Portfolio diversification and staking optimization flow
01
Verify Identity
Completes KYC in Profile, achieves "Verified" status with Pro tier
02
Fund Account
Links primary bank account, transfers $25k for diversified allocation
03
Build Portfolio
Purchases BTC, ETH, SOL across multiple buys for dollar-cost averaging
04
Activate Staking
Navigates to Earn, stakes ETH (4.5% APY) and SOL (6.8% APY)
FAQ
01
What exactly does Digital MacGyver do?
02
Who hires you?
03
How do your consulting engagements work?
04
What’s your process like?
05
Do you offer coaching or mentorship?
06
What’s the difference between consulting and coaching with you?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Let's Work Together
DIGITAL MACGYVER
©85
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Get your discovery call scheduled
Get your discovery call scheduled
Limited openings available
Limited openings available
©85
2026
Kraken Consumer App
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Building with Passion
Case Study: Kraken Consumer App
ROLE
Lead Product Designer
TIMELINE
4 Weeks (Concept)
TOOLS
Figma, React, Tailwind CSS
Project Overview
This concept explores how Kraken's consumer products—spanning trading, payments, staking, and wealth management—could deliver a unified, intuitive experience that works for both crypto newcomers and sophisticated investors. The design prioritizes trust, clarity, and effortless interaction while maintaining the depth and power users expect from a premium financial platform.
Design Objectives
Build Trust Through Design
Create a visual language that feels secure, modern, and premium—essential for financial products handling real wealth.
Progressive Complexity
Simple enough for first-time crypto users while providing the depth sophisticated traders demand.
Unified Experience
Seamlessly integrate trading, payments (Krak), staking, and wallet management into a cohesive product ecosystem.
Performance & Speed
Enable fast decision-making with real-time data, clear hierarchy, and minimal friction in critical flows.
Key Features
Portfolio Overview
Real-time portfolio valuation with 24-hour change tracking, asset breakdown, and quick access to buy, send, and stake functions.
Trading & Markets
Trending assets, comprehensive market listings, and streamlined trading flows designed for both casual and active traders.
Staking & Earn
Clear APY rates, active stake tracking, and rewards visibility to help users grow their crypto passively.
Wallet Management
Multi-chain wallet addresses with balance tracking, security tips, and easy address management across Bitcoin, Ethereum, and Solana.
Banking Integration
Linked bank accounts and payment methods with clear primary designation, making fiat on/off-ramps seamless.
Account Management
Comprehensive profile, security settings, verification status, and account tier management in one place.
Concept Wireframes
DIGITAL MACGYVER
©85
User Personas
DIGITAL MACGYVER
©85
Understanding our users' diverse needs, behaviors, and goals guided every design decision in creating an experience that serves both beginners and power users.
01
Sarah Chen
The Crypto Curious
Age: 28 | Product Manager San Francisco, CA Background Tech-savvy professional interested in crypto but intimidated by complexity. Uses Robinhood for stocks and wants to start investing in crypto with $500-1000. Goals Understand crypto basics Make first investment safely Learn while earning (staking) Pain Points Overwhelmed by jargon Worried about security Unsure where to start
02
Marcus Johnson
Age: 34 | Day Trader Austin, TX Background Experienced trader managing $50k+ portfolio. Trades daily across multiple exchanges. Values speed, data accuracy, and low fees. Goals Execute trades quickly Monitor markets in real-time Maximize yields through staking Pain Points Slow app performance Hidden or complex UIs Delayed market data
03
Priya Patel
Age: 42 | Financial Advisor Boston, MA Background Wealth management professional adding crypto to diversified portfolio. Values trust, security, and passive income opportunities. Goals Diversify investment portfolio Generate passive income (staking) Manage multiple accounts securely Pain Points Unclear security practices Complex tax reporting Poor customer support
Key User Workflows
DIGITAL MACGYVER
©85
Key User Workflows
Each persona has distinct workflows optimized for their specific needs and experience levels.
Sarah's First Crypto Purchase
Beginner onboarding and trust-building flow
01
Discover
Opens app, sees clean portfolio overview with $0 balance
02
Link Bank
Navigates to Profile → Add Bank, securely connects checking account
03
Research
Explores Trade tab, reviews trending assets, reads about Bitcoin
04
Buy
Taps "Buy" on Home, selects BTC, enters $500, confirms purchase
05
Monitor
Returns to Home daily to track portfolio growth and explore staking
Design Considerations
• Clear educational prompts and tooltips throughout the journey • Visual trust indicators (verified badge, security shields) • Gentle nudges toward staking to show passive earning potential • Minimal friction in bank linking with clear security messaging
Marcus's Daily Trading Routine
Fast execution and real-time monitoring flow
01
Morning Check
Opens app, reviews overnight portfolio changes at a glance
02
Scan Markets
Switches to Trade tab, checks trending assets and price movements
03
Execute Trades
Quickly buys SOL, sells partial ETH position in under 30 seconds
04
Check Earnings
Reviews Earn tab to track staking rewards and APY rates
05
Repeat
Returns multiple times daily for quick checks and opportunistic trades
Design Considerations
• Prominent price change indicators with color coding (green/red) • One-tap access to asset details from any screen • Real-time data updates without requiring manual refresh • Clear visual hierarchy prioritizing actionable information
Priya's Passive Income Setup
Portfolio diversification and staking optimization flow
01
Verify Identity
Completes KYC in Profile, achieves "Verified" status with Pro tier
02
Fund Account
Links primary bank account, transfers $25k for diversified allocation
03
Build Portfolio
Purchases BTC, ETH, SOL across multiple buys for dollar-cost averaging
04
Activate Staking
Navigates to Earn, stakes ETH (4.5% APY) and SOL (6.8% APY)
FAQ
01
What exactly does Digital MacGyver do?
02
Who hires you?
03
How do your consulting engagements work?
04
What’s your process like?
05
Do you offer coaching or mentorship?
06
What’s the difference between consulting and coaching with you?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Let's Work Together
DIGITAL MACGYVER
©85
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Get your discovery call scheduled
Limited openings available
©85
2026
Kraken Consumer App
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Building with Passion
Case Study: Kraken Consumer App
ROLE
Lead Product Designer
TIMELINE
4 Weeks (Concept)
TOOLS
Figma, React, Tailwind CSS
Project Overview
This concept explores how Kraken's consumer products—spanning trading, payments, staking, and wealth management—could deliver a unified, intuitive experience that works for both crypto newcomers and sophisticated investors. The design prioritizes trust, clarity, and effortless interaction while maintaining the depth and power users expect from a premium financial platform.
Design Objectives
Build Trust Through Design
Create a visual language that feels secure, modern, and premium—essential for financial products handling real wealth.
Progressive Complexity
Simple enough for first-time crypto users while providing the depth sophisticated traders demand.
Unified Experience
Seamlessly integrate trading, payments (Krak), staking, and wallet management into a cohesive product ecosystem.
Performance & Speed
Enable fast decision-making with real-time data, clear hierarchy, and minimal friction in critical flows.
Key Features
Portfolio Overview
Real-time portfolio valuation with 24-hour change tracking, asset breakdown, and quick access to buy, send, and stake functions.
Trading & Markets
Trending assets, comprehensive market listings, and streamlined trading flows designed for both casual and active traders.
Staking & Earn
Clear APY rates, active stake tracking, and rewards visibility to help users grow their crypto passively.
Wallet Management
Multi-chain wallet addresses with balance tracking, security tips, and easy address management across Bitcoin, Ethereum, and Solana.
Banking Integration
Linked bank accounts and payment methods with clear primary designation, making fiat on/off-ramps seamless.
Account Management
Comprehensive profile, security settings, verification status, and account tier management in one place.
Concept Wireframes
©85
User Personas
©85
Understanding our users' diverse needs, behaviors, and goals guided every design decision in creating an experience that serves both beginners and power users.
01
Sarah Chen
Age: 28 | Product Manager San Francisco, CA Background Tech-savvy professional interested in crypto but intimidated by complexity. Uses Robinhood for stocks and wants to start investing in crypto with $500-1000. Goals Understand crypto basics Make first investment safely Learn while earning (staking) Pain Points Overwhelmed by jargon Worried about security Unsure where to start
02
Marcus Johnson
Age: 34 | Day Trader Austin, TX Background Experienced trader managing $50k+ portfolio. Trades daily across multiple exchanges. Values speed, data accuracy, and low fees. Goals Execute trades quickly Monitor markets in real-time Maximize yields through staking Pain Points Slow app performance Hidden or complex UIs Delayed market data
03
Priya Patel
Age: 42 | Financial Advisor Boston, MA Background Wealth management professional adding crypto to diversified portfolio. Values trust, security, and passive income opportunities. Goals Diversify investment portfolio Generate passive income (staking) Manage multiple accounts securely Pain Points Unclear security practices Complex tax reporting Poor customer support
Key User Workflows
©85
Key User Workflows
Each persona has distinct workflows optimized for their specific needs and experience levels.
Sarah's First Crypto Purchase
Beginner onboarding and trust-building flow
01
Discover
Opens app, sees clean portfolio overview with $0 balance
02
Link Bank
Navigates to Profile → Add Bank, securely connects checking account
03
Research
Explores Trade tab, reviews trending assets, reads about Bitcoin
04
Buy
Taps "Buy" on Home, selects BTC, enters $500, confirms purchase
05
Monitor
Returns to Home daily to track portfolio growth and explore staking
Design Considerations
• Clear educational prompts and tooltips throughout the journey • Visual trust indicators (verified badge, security shields) • Gentle nudges toward staking to show passive earning potential • Minimal friction in bank linking with clear security messaging
Marcus's Daily Trading Routine
Fast execution and real-time monitoring flow
01
Morning Check
Opens app, reviews overnight portfolio changes at a glance
02
Scan Markets
Switches to Trade tab, checks trending assets and price movements
03
Execute Trades
Quickly buys SOL, sells partial ETH position in under 30 seconds
04
Check Earnings
Reviews Earn tab to track staking rewards and APY rates
05
Repeat
Returns multiple times daily for quick checks and opportunistic trades
Design Considerations
• Prominent price change indicators with color coding (green/red) • One-tap access to asset details from any screen • Real-time data updates without requiring manual refresh • Clear visual hierarchy prioritizing actionable information
Priya's Passive Income Setup
Portfolio diversification and staking optimization flow
01
Verify Identity
Completes KYC in Profile, achieves "Verified" status with Pro tier
02
Fund Account
Links primary bank account, transfers $25k for diversified allocation
03
Build Portfolio
Purchases BTC, ETH, SOL across multiple buys for dollar-cost averaging
04
Activate Staking
Navigates to Earn, stakes ETH (4.5% APY) and SOL (6.8% APY)
FAQ
What exactly does Digital MacGyver do?
Who hires you?
How do your consulting engagements work?
What’s your process like?
Do you offer coaching or mentorship?
What’s the difference between consulting and coaching with you?
How easy is it to edit for beginners?
Do I need to know how to code?
Let's Work Together
©85
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Get your discovery call scheduled
Limited openings available